When customers and investors visit your website, they’re not just looking for facts—they’re judging your caliber. Clumsy copy and writing errors are a red flag for these visitors. Can you afford to come across as careless or incompetent? Website writing is a job for professionals and Ink is here to help.ORDER THIS SERVICE

Done right, email can produce an instant spike in sales or win back a slew of wayward customers. But the subject line, body copy, and call to action are crucial to your success. Ink helps you get more conversions and stay out of Spamland with research-driven email writing. ORDER THIS SERVICE

To nurture your email leads and increase sales, you need to touch your targets frequently with interesting, useful content. Week after week, that can get a little daunting! If you’d like a hand creating engaging content that gets click-throughs, Ink can help. ORDER THIS SERVICE

For increasing traffic to your site, nothing beats high-quality content! Useful, well-written articles draw visitors and backlinks, they strengthen your brand, and they can be repurposed for use in emails and print media.ORDER THIS SERVICE

“Talk is cheap.”    “The proof is in the pudding.”    “Show me the money!” Your prospects are smart. They know that using a new vendor involves risk—including loss of investment and lost productivity. Before they jump in, they want to see evidence of your claims.Enter case studies! They reassure prospective customers that your product or company will do all that you say it will. And case studies are a tremendous value, because once created, they have unlimited distribution potential. They’re like a little army of salespeople selling for your company 24 hours a day, 7 days a week.ORDER THIS SERVICE

In , when it comes to positioning, capturing leads, explaining complex features or closing an iffy sale, you need more than a basic brochure. You need a white paper. ORDER THIS SERVICE

In , getting seen by search engines means earning quality backlinks from blogs and social. But your content still should be optimized. Why? Because you can’t get the right traffic with the wrong keywords—no matter how many links you build. ORDER THIS SERVICE

In today’s hectic marketplace, video and audio break through to people in a way that text-based marketing doesn’t. But it has to be right. Whatever your production, Ink can help you craft a quality script that resonates with your audience. ORDER THIS SERVICE

To market effectively, you need to deliver the right message in the right channel at the right moment. Sometimes, that requires a brochure. Whether in print form or as a PDF attachment, brochures deliver a custom message in a way your website can’t. ORDER THIS SERVICE

“Talk is cheap.”    “The proof is in the pudding.”    “Show me the money!” Your prospects are smart. They know that using a new vendor involves risk—including loss of investment and lost productivity. Before they jump in, they want to see evidence of your claims.Enter case studies! They reassure prospective customers that your product or company will do all that you say it will. And case studies are a tremendous value, because once created, they have unlimited distribution potential. They’re like a little army of salespeople selling for your company 24 hours a day, 7 days a week. ORDER THIS SERVICE

In , when it comes to positioning, capturing leads, explaining complex features or closing an iffy sale, you need more than a basic brochure. You need a white paper. ORDER THIS SERVICE

In an age where everything’s digital, physical mail stands out from the crowd. But to achieve ROI, the writing has to perform! Ink produces direct-mail writing that converts. In-depth persuasive strategy and research-based methods mean you’ll get more bang for your direct-mail buck. ORDER THIS SERVICE

A prospect who’s reading your product or service descriptions is a hot lead. Many who have come this far are this close to purchasing. Knowing this, how important do you think it is for the descriptions to be just right? At best, a poor description fails to capitalize on your prospects’ interest. At worst, it turns them off cold. At Ink, we bring out the best in your products and services to convert curious prospects into eager customers. ORDER THIS SERVICE

From professional services to run costs to internal resources, print-style newsletters are an investment. Shouldn’t you get a return on it? At Ink, we think if it’s worth doing, it’s worth doing right. We help companies produce quality newsletters that keep readers engaged. ORDER THIS SERVICE

Scoring an article spot or a column in an industry-relevant publication is a huge win—and an incredible opportunity. Readers tend to see editorial content as being free of bias, so any subtle messages you include are able to fly under the radar of their usual anti-marketing skepticism. And your company’s status and credibility are greatly enhanced by authoring an article. But it has to be written well. If it isn’t, you not only squander a valuable opportunity, but actually do damage to your brand. ORDER THIS SERVICE

The press release is the single most underexploited tool in the marketer’s kit. Not that releases galore aren’t written; they are. But what good is a press release that doesn’t get press? Or one that’s picked up but gutted—or worse, twisted against you—by the reporter? Ink writes newsworthy press releases that get attention. Our editorial style and supportive research increase the chances your news will be published with subtle messaging intact. ORDER THIS SERVICE

Whether delivered live or created for circulation, presentations are high-risk, high-reward marketing. Get them right and you win new customers and investors. Get even one of them wrong and you risk damaging your company’s reputation. At Ink, we know the mechanics of knock-out presentations. Strategy, organization, polish, length—it’s more science than art, and we’ll help you command these elements to maximum advantage.ORDER THIS SERVICE

The press release is the single most underexploited tool in the marketer’s kit. Not that releases galore aren’t written; they are. But what good is a press release that doesn’t get press? Or one that’s picked up but gutted—or worse, twisted against you—by the reporter? Ink writes newsworthy press releases that get attention. Our editorial style and supportive research increase the chances your news will be published with subtle messaging intact. ORDER THIS SERVICE

To get what you want, you have to make a good case. Clear, compelling arguments backed with credible evidence are the hallmark of successful proposals, and no amount of business speak can replace them. Ink can help! ORDER THIS SERVICE

When you’re dealing with investors, you want your best foot forward. A well-written annual report conveys solidity and competence, while a poorly written one causes shareholders to doubt. ORDER THIS SERVICE

In the digital age, names are more important than ever. A good name gives you a leg up on competitors and reduces marketing costs over the entire life of your business by leveraging two qualities—memorability and uniqueness. A memorable name (read: short and catchy) will net you higher conversion rates on every kind of marketing you do—as well as on word of mouth referrals—simply because it sticks more easily in people’s minds. And on the web, where a majority of sites are arrived at via search, a unique name is worth its weight in gold! Unique names can also be trademarked, while more common ones are often denied protection due to genericism or redundancy. Ink can help you choose a unique and memorable name with good domain options and SEO attributes. ORDER THIS SERVICE

A good tagline does two things: it helps your targets understand at a glance what your company does, and it cements your brand in their memory. In the current era of information overload, both these qualities are indispensable. Do you need a tagline? Give us a call. We’ll give you the inside scoop on effective taglines and create a list of candidates you can choose from.ORDER THIS SERVICE

Nearly every marketing project requires the seamless integration of copy with content visuals, design, and other elements. Without an experienced person at the helm, the final result can be disjointed. Ink’s creative-project management service ensures a polished project outcome. In-house expertise includes project direction for General Mills, Disney, McDonald’s, and other Fortune 500 companies. ORDER THIS SERVICE

Two heads are better than one. That’s why—when you need input, feedback, or fresh ideas—Ink is here to lend our expertise.ORDER THIS SERVICE